Patience is grossly underestimated.
A lot of people can play the piano, but not everyone can be Billy Joel.
Storytelling is by far the most underrated skill in business.
I hate how many people think "glass half-empty" when their glass is really four-fifths full. I'm grateful when I have one drop in the glass because I know exactly what to do with it.
Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.