No one makes a million dollars with minimal effort unless they win the lottery.

More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.

No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.

Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user.

Marketing just got hard.

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

I am aware of the talent I was gifted and had to execute against it. It is just being very self aware and betting on your best strength.