Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.

Don't worry; skills are cheap, passion is priceless. If you're passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.

Skills are cheap. Passion is priceless.

Unless you are building a new company from the ground up and can install caring as your businesses' cornerstone, you have to be willing to embark on a completely cultural overhaul so that, like a local mom and pop shop, every employee is comfortable engaging in customer service, and does it authentically.

If you know exactly what you want to be, you need to spend as much time as possible with people who are actually that already.

Part of why you love your parents is because they loved you first. Brands need to do that.

Effort is grossly underrated.