It’s not about how much you sleep. It’s what you do while you’re awake.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

It's still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer's buying habits could be huge.

You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!

What's the ROI of your mum? You can't put a value on a relationship.

Social media is not a fad because it's human.

I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care.