Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.
Gary VaynerchukI've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.
Gary VaynerchukThrough EdgeRank, Facebook weighs likes, comments, and shares, but it currently does not give greater weight to click-throughs or any other action that leads to sales.
Gary Vaynerchuk