IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me.

We're not really good at knowing what we want, and we are quick to say 'this sucks'. That's where the opportunity lies.

It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.

I measure my success by how happy I am, not how big the business is or how much money I've made.

Saying hello doesn't have an ROI. It's about building relationships.