Never ever waver. Be on record. Don't be on the wrong side of history.
No matter what you do, your job is to tell your story.
Hustle is the most important word--EVER.
What's the ROI of your Mom?
I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.
It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.