True success - financial, personal, and professional - lies above all in loving your family, working hard, and living your passion. In telling your story. In authenticity, hustle, and patience. In caring fiercely about the big and the small stuff. In valuing legacy over currency.

You can market your ass off, but if your product sucks, you're dead.

It's insane to me to ask anybody to be what they're not. Know what you know the best, love the most. That's always going to be the answer to the thing that you have the best shot at winning at.

Hustling is putting every minute and all your effort into achieving the goal at hand.

I think the opposite version of me is the one we don't see, which is there are tens of thousands of outrageously successful businesses of very quiet, very calculated, calm executors who are confident. You can't be successful without being confident. They believe in themselves. They have their own version of assertiveness ... I think confidence matters and I think other things matter, like I would tell you empathy is probably why I'm more successful than confidence. I'm empathic to the customer, to my business partners, to my employees.

We're sharing things in our lives everyday that we wouldn't have picked up the phone to talk about ten years ago.

Care Immensely or Die: This is a bigger culture shift than you realize.