Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business.

I do not believe that people want to work hard enough and they want to find the quick Twitter, SEO. Anybody who's obsessed with SEO has lost already, period. I believe that firmly.

Storytelling is the game. It's what we all do.

True success - financial, personal, and professional - lies above all in loving your family, working hard, and living your passion. In telling your story. In authenticity, hustle, and patience. In caring fiercely about the big and the small stuff. In valuing legacy over currency.

I know I could be the host of 'SportsCenter' in two years if I changed my show today to sports.

Never ever waver. Be on record. Don't be on the wrong side of history.

Care Immensely or Die: This is a bigger culture shift than you realize.