You didn't grow up driving...you figured it out.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Storytelling is the game. It's what we all do.

Look yourself in the mirror and ask yourself, what do I want to do everyday for the rest of my life. Do that!

My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me.

I'm just always looking forwards. I spend very little time, looking backwards.

Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.