Marketing just got hard.
Social media is like crack-immediately gratifying and hugely addictive.
Care Immensely or Die: This is a bigger culture shift than you realize.
Publicly, they claim to be thrilled to have the opportunity to engage directly with their customers; privately, they suspect, maybe even fervently hope, that Facebook and its spawn are fads.
Make every decision based on your last years of life instead of your next 10.
I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do.