Company culture is the backbone of any successful organization.

It's not how many followers you have, it's how many care. It's not width, it's depth. It's not how many impressions you get, it's how much attention you get.

I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.

Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.

We're living in an era where word-of-mouth is on steroids.