It's lonely at the top - if you don't like that, then you don't start a company.

Stop whining, start hustling.

Social media is not a fad because it's human.

Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels.

Social marketing is now a 24-7 job.

Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.

Through EdgeRank, Facebook weighs likes, comments, and shares, but it currently does not give greater weight to click-throughs or any other action that leads to sales.