It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'

No matter what you do, your job is to tell your story.

Through EdgeRank, Facebook weighs likes, comments, and shares, but it currently does not give greater weight to click-throughs or any other action that leads to sales.

Vince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of.

The problem is, we’re all using social networks as distribution instead of native platforms to actually tell stories.

Company culture is the backbone of any successful organization.

Market like the year you are in.