Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.

Stop whining, start hustling.

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

You can't put out projects that you don't use yourself.

When the tech geeks talk, I pay close attention.

I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.