Use every customer point of contact to weave stories about who you are and what your brand stands for.
Gary VaynerchukI know I could be the host of 'SportsCenter' in two years if I changed my show today to sports.
Gary VaynerchukThe reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.
Gary VaynerchukThe problem is, weโre all using social networks as distribution instead of native platforms to actually tell stories.
Gary VaynerchukIQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.
Gary Vaynerchuk