Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

Market like the year you are in.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.

Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.

The biggest gains come from associating with people u DONT agree with!

In 2006, the Blockbuster board got together and said, ‘Do you know anyone using Netflix.’ …Look how that worked out. That is what happens when you put ten 80-year-old guys in a room…Be on record. Be on the right side of history. You don’t want to be the person that supported the Blockbuster decision.