Use every customer point of contact to weave stories about who you are and what your brand stands for.
Company culture is the backbone of any successful organization.
Word of mouth works now, much more than ever. @-reply every single person.
The best marketing strategy ever: CARE
We love displays and symbols and stuff that quickly and silently tells the world who we are. Better yet, we love visual reminders of who we want to be.
Good salespeople sell value and social media is the best place to find this value because of its transparency.