Good salespeople sell value and social media is the best place to find this value because of its transparency.

Keep saying hello to people. They will be the differentiator for you for the rest of your life.

We're living in an era where word-of-mouth is on steroids.

My dad is like a cactus - introverted and tough. I'm a people person, like my mom, but I got my competitiveness from my dad. He came to this country from Belarus with nothing and built a real business. He's my hero for giving me that need to run a business and for having enormous confidence in me.

My natural inclination to be improv rather than an educated character serves me well.

Social media is like crack-immediately gratifying and hugely addictive.

I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.