No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.
Gary VaynerchukI've done really well on one core principle which is, I think I have an intuitive ability to understand consumer behavior more than the average bear, and I'm not scared to bet the farm on that gut feeling.
Gary VaynerchukI went online with winelibrary.com in July of 1997; that was my first professional online play.
Gary Vaynerchuk