If you do not care about your end user immensely, especially in the next few years, your brand will die.
Gary VaynerchukI'm not afraid to call a wine that tastes like Skittles or green peppers mixed with orange marmalade. I'll say, 'It tastes like chicken.' I mean, that's not what people think of when they think of wine, but that's what it tastes like to me and it hits home.
Gary VaynerchukWhile companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.
Gary VaynerchukThe world has changed - through technology, through wine-making techniques, the quality of wine is greater than it's ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it's kind of hard now. The technology, the science - it's like, are you kidding? We're in the golden years of wine!
Gary Vaynerchuk