More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.
Gary VaynerchukI hate how many people think "glass half-empty" when their glass is really four-fifths full. I'm grateful when I have one drop in the glass because I know exactly what to do with it.
Gary VaynerchukBe reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user.
Gary Vaynerchuk