Patience is grossly underestimated.
I have no understanding as to why you wouldn't try to make what you're passionate about work for you.
The truth is that finding happiness in what you do every day is so imperative.
If you talk about Cabernet and Merlot-based value between $10 and $25, I will tell you that Bordeaux is the best value in the world.
It's lonely at the top - if you don't like that, then you don't start a company.
Saying hello doesn't have an ROI. It's about building relationships.