On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

We love displays and symbols and stuff that quickly and silently tells the world who we are. Better yet, we love visual reminders of who we want to be.

Know the philosophy, know the details, and ignore everything in the middle.

Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels.

Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.

The truth is that finding happiness in what you do every day is so imperative.

I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.