Effort is grossly underrated.

Saying hello doesn't have an ROI. It's about building relationships.

I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press.

Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business.

Whether you're 9 or 90, stop trying to fix the things you're bad at, and focus on the things you're good at.

Publicly, they claim to be thrilled to have the opportunity to engage directly with their customers; privately, they suspect, maybe even fervently hope, that Facebook and its spawn are fads.

When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.