Effort is grossly underrated.

I'm an entrepreneur first and a wine critic second.

I have no interest in going to Egypt and seeing the pyramids. I'm just not that kind of dude.

Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels.

I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time.

It scares the living crap out of me how good wine is at ten dollars.

My natural inclination to be improv rather than an educated character serves me well.