Effort is grossly underrated.

You cannot underestimate the sharpness of people’s BS radar. They can spot a soulless, bureaucratic tactic a million miles away.

I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care.

I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating.

It's not how many followers you have, it's how many care. It's not width, it's depth. It's not how many impressions you get, it's how much attention you get.

Social marketing is now a 24-7 job.

We're sharing things in our lives everyday that we wouldn't have picked up the phone to talk about ten years ago.