We only get to play this game one time, one life.
Storytelling is by far the most underrated skill in business.
The person who can dominate during rough times is the person who can dominate, period.
I think being born in Belarus, coming here with nothing, my parents working every minute - that instilled a huge competitive advantage, a chip on my shoulder, a work ethic. Immigrants win a lot and they win a lot because of a couple core things.
Care Immensely or Die: This is a bigger culture shift than you realize.
Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.