Adding a social layer to any platform immediately increases its effectiveness.

We're sharing things in our lives everyday that we wouldn't have picked up the phone to talk about ten years ago.

As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.

I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care.

There is no sale without the story; no knockout without the setup.

It's not about what you're saying, it's about how you listen.

You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.