Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.
Gary VaynerchukToday, getting people to hear your story on social media, and then act on it, requires using a platformโs native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.
Gary VaynerchukUnless you are building a new company from the ground up and can install caring as your businesses' cornerstone, you have to be willing to embark on a completely cultural overhaul so that, like a local mom and pop shop, every employee is comfortable engaging in customer service, and does it authentically.
Gary Vaynerchuk