Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.

Make every decision based on your last years of life instead of your next 10.

Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user.

I think what's happening for me, it's fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It's fun to see Instagram become a major player. It's fun to watch things like SnapChat, and Vine, try to vie to be the next thing.

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.

Love your family, work super hard, live your passion.