We only get to play this game one time, one life.
Storytelling is the game. It's what we all do.
Through EdgeRank, Facebook weighs likes, comments, and shares, but it currently does not give greater weight to click-throughs or any other action that leads to sales.
Stop crying... keep hustling.
The brands that can connect with client in a real way will win.
If you do not care about your end user immensely, especially in the next few years, your brand will die.