I love people, and the hustle.

I think being born in Belarus, coming here with nothing, my parents working every minute - that instilled a huge competitive advantage, a chip on my shoulder, a work ethic. Immigrants win a lot and they win a lot because of a couple core things.

While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.

I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.

Stop whining, start hustling.

I have no understanding as to why you wouldn't try to make what you're passionate about work for you.

No matter what you do, your job is to tell your story.