Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.

I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.

If you think people are dumb, you'll spend a lifetime doing dumb work.

Never, ever, work for bad people

Never listen to music when you're trying go come up with a Big Idea.

Creativity can solve almost any problem.

Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.