Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.

Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.

The accurate measure of a human being is what he or she actually gets done.

Creativity can solve almost any problem.

Only mediocre ideas can be tested.

Nothing great can come of more than three people in a room.