Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.

A cautious creative is an oxymoron.

The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.

The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.

Nothing great can come of more than three people in a room.

Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.

Only mediocre ideas can be tested.