Knowing when you're not good at something and knowing when you are good at something is an art-form.

As I look back at the last 15 years, one of the things that I'm most proud of is creating the cover. When I first did it, the first couple of years, people really criticized it and didn't think it would work at all. Now, you see it everywhere.

I'm looking at celebrities who are relevant or who want to participate in some of our more adventurous ideas. I've often said we're not just about hemlines, we're about headlines. I love the idea that as a monthly magazine, we can break news stories.

There are traditionalists, and there are people in the middle, which is where I am. I still get my newspaper delivered. I love the ritual of it. But I also jump into the cab when I leave home and I look at some BBC on my iPad.

Alexey Brodovitch used to say, "Astonish me." We as the team at Bazaar hear that everyday because we want to surprise people.

I want technology to work for me, and my readers. People get confused that technology comes first. The ideas come first. You need to use the medium.

Fashion is much more than product. It's about entertainment and people feeling a part of something.