Here's the thing: celebrities understand the power of original ideas because often that's why they act. They want to be in movies that tell a story. They know the power of iconic imagery. Often, you find that people really want to participate.

I want technology to work for me, and my readers. People get confused that technology comes first. The ideas come first. You need to use the medium.

There are traditionalists, and there are people in the middle, which is where I am. I still get my newspaper delivered. I love the ritual of it. But I also jump into the cab when I leave home and I look at some BBC on my iPad.

Here's the thing: celebrities understand the power of original ideas because often that's why they act. They want to be in movies that tell a story. They know the power of iconic imagery. Often, you find that people really want to participate.

I firmly believe that Harper's Bazaar is the star. I am there to make it the best it possibly can be, but there should be no confusion. I want to put Harper's Bazaar front and center.

I'm looking at celebrities who are relevant or who want to participate in some of our more adventurous ideas. I've often said we're not just about hemlines, we're about headlines. I love the idea that as a monthly magazine, we can break news stories.

Alexey Brodovitch used to say, "Astonish me." We as the team at Bazaar hear that everyday because we want to surprise people.