The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.

The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.

You know in a startup, you only need three people. You need someone who can make something. You need someone who can sell it. And you need someone to collect the money. That's the only three roles in a startup. So which one are you?

"No one is doing what we're doing." This is a bummer of a lie because there are only two logical conclusions. First, no one else is doing this because there is no market for it. Second, the entrepreneur is so clueless that he can't even use Google to figure out he has competition. Suffice it to say that the lack of a market and cluelessness is not conducive to securing an investment. As a rule of thumb, if you have a good idea, five companies are going the same thing. If you have a great idea, fifteen companies are doing the same thing.

A 50-year-old company can innovate as well as two guys/gals in a garage.

You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.

Arguably, in business books, I don't think there's much that has never been said before.