Never set out to be the best. It's too low a standard. Set out to be good. Do Your best.

This obsession with leadership... It's not neutral; it's American, this idea of the heroic leader who comes in on a white horse to save the day. I think it's killing American companies.

That is the trouble with flying: We always have to return to airports. Thank of how much fun flying would be if we didn't have to return to airports.

Everyone is against micro managing but macro managing means you're working at the big picture but don't know the details.

Strategy is a pattern in a stream of decisions

No job is more vital to our society than that of the manager. It is the manager who determines whether our social institutions serve us well or whether they squander our talents and resources.

Strategy is not the consequence of planning, but the opposite: its starting point.