A company is stronger if it is bound by love rather than by fear.

Your people come first, and if you treat them right, they'll treat the customers right.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

Sometimes you need a little courage too just to buck popular opinion.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

Succession planning has been a major priority at Southwest for quite some time. We think we have come up with a winning combination of talent for our company reorganization.

You have to have the service mentality in the sense that you subjugate your own ego, and you subjugate a large part of your own life to really helping other people, being successful on their behalf.