The clear, unmistakable sign of a bureaucrat is somebody who worries about whether he has a window.

Power should be reserved for weightlifting and boats, and leadership really involves responsibility.

The business of business is people.

The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.

It takes nerves of steel to stay neurotic.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

If the employees come first, then they're happy. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders. It's not one of the enduring green mysteries of all time, it is just the way it works.