The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.

I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried.

Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

Everybody in Texas would tell me that they thought I was nuts trying to start Southwest Airlines. There probably weren't 10 people in the state who would have given a plug nickel for our chances of making a dollar. So sometimes, you need a little courage, too, just to buck popular opinion.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.