The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.

If you create an environment where the people truly participate, you don't need control. They know what needs to be done and they do it. And the more that people will devote themselves to your cause on a voluntary basis, a willing basis, the fewer hierarchies and control mechanisms you need.

Leading an organization is as much about soul as it is about systems. Effective leadership finds its source in understanding

The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.

I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried.

I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.

The more time I spend with our people, the more I find out about our business.