I learned it by doing it, and I was scared to death.

The Wright Amendment is a pain in the ass, but not every pain in the ass is a constitutional infringement.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

People with different personalities, different approaches, different values succeed not because one set of values or priorities is superior but because their values and practices are genuine.

The more time I spend with our people, the more I find out about our business.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried.