The more time I spend with our people, the more I find out about our business.

If the employees come first, then they're happy. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders. It's not one of the enduring green mysteries of all time, it is just the way it works.

Sometimes you need a little courage too just to buck popular opinion.

You have to treat your employees like customers

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.