Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

Treat your employees like customers.

It takes nerves of steel to stay neurotic.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!

We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.

To be an excellent leader, you have to be a superb follower.