Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.

I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.

If you don't treat your own people well, they won't treat other people well.

If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.

I've always been able to make erroneous decisions very quickly.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.