If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.

Treat your employees like customers.

The clear, unmistakable sign of a bureaucrat is somebody who worries about whether he has a window.

We have a strategic plan. It's called 'doing things'.

Your people come first, and if you treat them right, they'll treat the customers right.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.