If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.

Your people come first, and if you treat them right, they'll treat the customers right.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

Succession planning has been a major priority at Southwest for quite some time. We think we have come up with a winning combination of talent for our company reorganization.

You don't hire for skills, you hire for attitude. You can always teach skills.

Hire for attitude, train for skill.

Treat your employees like customers.