To be an excellent leader, you have to be a superb follower.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

Hire for attitude, train for skill.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.

Sometimes you need a little courage too just to buck popular opinion.

People with different personalities, different approaches, different values succeed not because one set of values or priorities is superior but because their values and practices are genuine.