If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

You [the employees] are involved in a crusade.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

One piece of advice that always stuck in my mind is that people should be respected and trusted as people, not because of their position or title.

To be an excellent leader, you have to be a superb follower.

I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried.

The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.