If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

Leading an organization is as much about soul as it is about systems. Effective leadership finds its source in understanding

I forgive all personal weaknesses except egomania and pretension.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

Succession planning has been a major priority at Southwest for quite some time. We think we have come up with a winning combination of talent for our company reorganization.

The business of business is people.