Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.
Herb KelleherSuccession planning has been a major priority at Southwest for quite some time. We think we have come up with a winning combination of talent for our company reorganization.
Herb KelleherThe essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.
Herb Kelleher