The business of business is people.

It is my practice to try to understand how valuable something is by trying to imagine myself without it.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

I've always been able to make erroneous decisions very quickly.

We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

A company is stronger if it is bound by love rather than by fear.