Succession planning has been a major priority at Southwest for quite some time. We think we have come up with a winning combination of talent for our company reorganization.

I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

We will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can't change their DNA.

A company is stronger if it is bound by love rather than by fear.

Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!

You [the employees] are involved in a crusade.