We will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can't change their DNA.

Hire for attitude, train for skill.

One piece of advice that always stuck in my mind is that people should be respected and trusted as people, not because of their position or title.

You don't hire for skills, you hire for attitude. You can always teach skills.

You have to have the service mentality in the sense that you subjugate your own ego, and you subjugate a large part of your own life to really helping other people, being successful on their behalf.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

The business of business is people.