We will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can't change their DNA.

I learned it by doing it, and I was scared to death.

Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!

If the Wright brother were alive today Wilbur would have to fire Orville to reduce costs.

Succession planning has been a major priority at Southwest for quite some time. We think we have come up with a winning combination of talent for our company reorganization.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.