Power should be reserved for weightlifting and boats, and leadership really involves responsibility.

The more time I spend with our people, the more I find out about our business.

You have to have the service mentality in the sense that you subjugate your own ego, and you subjugate a large part of your own life to really helping other people, being successful on their behalf.

The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.

If employees aren't satisfied, they won't promote the product we need.

Your people come first, and if you treat them right, they'll treat the customers right.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.