To be an excellent leader, you have to be a superb follower.
Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.
The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.
A company is stronger if it is bound by love rather than by fear.
We have a strategic plan. It's called 'doing things'.
It is my practice to try to understand how valuable something is by trying to imagine myself without it.