People with different personalities, different approaches, different values succeed not because one set of values or priorities is superior but because their values and practices are genuine.

We will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can't change their DNA.

Hire for attitude, train for skill.

Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!

People with different personalities, different approaches, different values succeed not because one set of values or priorities is superior but because their values and practices are genuine.

We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.

Positions and titles mean absolutely nothing. They're just adornments; they don't represent the substance of anybody. Every person and every job is worth as much as any other person and any other job.