People with different personalities, different approaches, different values succeed not because one set of values or priorities is superior but because their values and practices are genuine.

It takes nerves of steel to stay neurotic.

If you create an environment where the people truly participate, you don't need control. They know what needs to be done and they do it. And the more that people will devote themselves to your cause on a voluntary basis, a willing basis, the fewer hierarchies and control mechanisms you need.

Sometimes you need a little courage too just to buck popular opinion.

The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.

You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.

The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.