People with different personalities, different approaches, different values succeed not because one set of values or priorities is superior but because their values and practices are genuine.

The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.

It is my practice to try to understand how valuable something is by trying to imagine myself without it.

If you don't treat your own people well, they won't treat other people well.

You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.

I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.

I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried.