Hire for attitude, train for skill.

Treat your employees like customers.

The Wright Amendment is a pain in the ass, but not every pain in the ass is a constitutional infringement.

You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.

Positions and titles mean absolutely nothing. They're just adornments; they don't represent the substance of anybody. Every person and every job is worth as much as any other person and any other job.

Succession planning has been a major priority at Southwest for quite some time. We think we have come up with a winning combination of talent for our company reorganization.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.