It is my practice to try to understand how valuable something is by trying to imagine myself without it.

If employees aren't satisfied, they won't promote the product we need.

We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.

The business of business is people.

One piece of advice that always stuck in my mind is that people should be respected and trusted as people, not because of their position or title.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

You have to have the service mentality in the sense that you subjugate your own ego, and you subjugate a large part of your own life to really helping other people, being successful on their behalf.