It is my practice to try to understand how valuable something is by trying to imagine myself without it.

If the employees come first, then they're happy. A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders. It's not one of the enduring green mysteries of all time, it is just the way it works.

You don't hire for skills, you hire for attitude. You can always teach skills.

You have to treat your employees like customers

I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.

We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried. So you're not just getting low fares, you're also getting wonderful customer service.

Positions and titles mean absolutely nothing. They're just adornments; they don't represent the substance of anybody. Every person and every job is worth as much as any other person and any other job.