I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

The tragedy of our time is that we've got it backwards, we've learned to love techniques and use people.

Succession planning has been a major priority at Southwest for quite some time. We think we have come up with a winning combination of talent for our company reorganization.

I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.

The business of business is people.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried.